B2B lead generation on LinkedIn · clients worldwide+27 31 305 1501linkedin@cannectdigital.com
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LinkedIn lead generation, answered plainly.

Leads, pricing, Sales Navigator, ads, account safety, training and working across markets. Search, or browse by topic.

Getting started 5

We turn LinkedIn into a steady source of B2B leads for you. A dedicated LinkedIn team builds your authority with an optimised profile and regular content. We start real conversations with your ideal customers through human-led outreach, run your LinkedIn ads, and hand you qualified leads and booked meetings.

We’re a specialist team of LinkedIn strategists, lead generators, content creators and paid-media experts, working with B2B companies around the world.

B2B businesses anywhere in the world that sell to other businesses. That includes professional services, manufacturers, logistics and engineering firms, software companies, financial services and consultancies.

  • JumpStart: solo founders, consultants and small firms with one person selling
  • PowerUp: growing companies with two or three people who sell
  • Accelerate: established companies with a sales team, or firms targeting named accounts

It’s a 30-minute call where we score your LinkedIn profile, sanity-check your ideal customer profile and give you three quick wins you can use straight away, whether or not you work with us. Book it by answering five quick questions on this site.

Access to the profiles we manage (via a compliant method), your brand assets, about 30 minutes a month of input for content, and approvals within 48 hours.

If your buyers are managers, directors, owners or specialists at other businesses, almost certainly yes. LinkedIn has more than a billion members in over 200 countries and territories, and four in five members drive business decisions at their company. It works less well for consumer products sold to the public. In your free consult we’ll check how many of your ideal buyers are active on LinkedIn before you spend anything.

Leads & results 7

A decision-maker inside your agreed ideal customer profile who has replied positively and agreed to a next step, such as a call, a meeting, a proposal or an information pack. Connections, likes and form fills are reported separately as leading indicators.

Each package has a defined monthly target: JumpStart 6–15 qualified leads, PowerUp 13–30, and Accelerate 20–50 qualified leads plus 10–25 booked meetings. Results depend on your market, offer and how quickly you follow up. We agree targets with you and report against them every month.

Profiles and campaigns go live within 14 days. Conversations usually start in week two or three, and the first qualified leads typically arrive within 30 days. We review targets with you at the end of the 90-day launch period.

We commit to defined targets and report against them every month. On Accelerate, if we deliver fewer than 12 qualified leads in two consecutive full months after launch, you may exit the term without penalty.

Warm leads are handed over within one business day, with the conversation history and context. On JumpStart we use a shared tracker. On PowerUp, leads are pushed to your CRM and we help book meetings. On Accelerate, qualified meetings are booked straight into your sales team’s calendars, with CRM integration and routing.

Every package has a live dashboard that shows every number, every day. On top of that, JumpStart has a monthly dashboard and a 30-minute review call. PowerUp adds a bi-weekly snapshot and a monthly strategy call. Accelerate has weekly reporting, a monthly deep-dive and a quarterly business review.

Yes. On Accelerate, qualified meetings are booked straight into your sales calendars. You can also add appointment setting and calendar booking to any package for R5,000 a month.

Pricing & contracts 9

JumpStart R10,000, PowerUp R25,000 and Accelerate R50,000 per month in South African rand, excluding VAT. International clients are quoted in USD, GBP or EUR. Each price includes your LinkedIn ad budget (R2,000 / R5,000 / R12,000) and Sales Navigator. If you’d rather start small, individual services start from R850.

Yes. The amount shown is spent on your behalf in your own LinkedIn ad account every month. Want more reach? Top up any time. We manage top-ups at no extra fee up to R5,000 / R15,000 / R30,000 of total spend, and charge a small management fee above that.

A 3-month initial term, then month-to-month with 30 days’ notice. Commit to 6 months and we waive the onboarding fee.

Yes, a once-off onboarding fee of R2,500 (JumpStart), R5,000 (PowerUp) or R7,500 (Accelerate). It’s waived when you commit to 6 months.

No. All prices exclude VAT.

Any time. The difference is pro-rated and nothing needs to be rebuilt, because every package runs on the same engine.

PowerUp saves 36% and Accelerate saves 38% compared with buying the same services à la carte. That’s before counting the included ad budget and Sales Navigator.

Yes. Everything we do is available on its own, from a R2,500 profile optimisation or a R5,000 team training workshop to managed outreach at R5,500 a month. See our Pricing page for the full list.

We’ve retired pay-per-lead pricing. Paying per lead encourages quantity over quality. Our packages commit to defined targets for qualified leads instead, with a live dashboard so you can see exactly what you’re getting.

Sales Navigator & LinkedIn ads 5

No. One Sales Navigator seat (two at Accelerate) is included while you’re on a package. Extra seats are R1,750 a month.

Sales Navigator is LinkedIn’s paid prospecting tool. It lets us filter decision-makers by industry, company size, seniority, location, job changes and recent activity. We can then save lists, track accounts and send InMails. It’s what makes hyper-targeted outreach possible, and it costs R1,500+ a month if you buy it yourself.

It depends on your package. JumpStart runs one always-on campaign. PowerUp adds Lead Gen Forms and retargeting across 2–3 campaigns. Accelerate runs 4–6 full-funnel campaigns that support your outreach to named accounts. Our paid-media team manages everything in your own ad account.

An InMail is a LinkedIn message you can send to someone you’re not yet connected to. Packages include 30, 50 or 100 personalised InMails a month, on top of connection requests.

So you own it. Your campaigns, audiences, data and results stay with you, even if you stop working with us.

Outreach & account safety 5

We use LinkedIn-compliant cloud tools to schedule and track outreach, operated by a named Lead Generator. Every message is human-written, personalised and approved by you. We never scrape, never exceed LinkedIn’s limits and never run software on your computer.

Accounts get restricted when people use bots, scrape data or send far too many requests. We do none of these. We stay within LinkedIn’s limits, personalise every message and monitor acceptance rates, so your account is safe and your reputation stays intact.

Yes. We learn your voice in the strategy workshop, and you approve every sequence before it goes out. Messages are personalised to each prospect’s role, company and activity. There are no generic templates blasted at thousands of people.

Through a compliant method that we agree during onboarding. We never ask you to install software on your computer, and you can revoke access at any time.

Only if you want us to. We agree an exclusion list with you (clients, suppliers, competitors and sensitive contacts), so outreach only goes to new prospects inside your ideal customer profile.

Profiles & content 4

Yes. Our Content Curator writes done-for-you posts with branded visuals: 4 a month on JumpStart, 8 plus a long-form article or newsletter on PowerUp, and 14 posts, 2 articles and 2 videos on Accelerate. It takes about 30 minutes a month of your input.

A buyer-focused headline, banner, About section, Featured items and experience, plus keywords so the right people find you. Company page optimisation covers your tagline, About, banner, and product or service pages. Each is available on its own for R2,500.

AI assistants increasingly answer questions like “Who are the best logistics consultants in London?” by drawing on public professional content. A strong LinkedIn profile, company page and regular articles make it more likely that you and your business are recognised and recommended.

A ready-to-share pack of posts and visuals so your staff can easily amplify company content from their own profiles, which multiplies your reach. It’s included on Accelerate, or R2,000 a month as an add-on.

Training 6

Profile optimisation, finding decision-makers with search and Sales Navigator, writing connection requests and messages that get replies, a simple content rhythm, the Social Selling Index, and LinkedIn’s role in AI visibility. It’s hands-on, so everyone leaves with an improved profile and ready-to-use templates.

R5,000 per workshop for up to 5 people, and R1,000 per additional trainee, excluding VAT. The 90-day LinkedIn strategy workshop and action plan is R7,500 once-off. Accelerate clients get a quarterly training workshop included (worth R5,000).

Either. We run workshops online for teams anywhere in the world, and in person at your offices or ours. Confirm formats

No. We cover free LinkedIn first and Sales Navigator second, so the workshop is valuable whether or not your team has a paid licence.

Not at all. It’s practical and in plain English, designed for business owners and sales teams rather than marketers.

Yes. Many clients train their team to support the engine we run. For example, the team comments on and shares content while we handle outreach and ads.

Working with us 6

A named team. On JumpStart that’s a LinkedIn Lead Generator. PowerUp adds a Content Curator and a LinkedIn Success Strategist. On Accelerate, a dedicated Success Strategist leads your delivery team, and our paid-media team runs your ads.

Our head office is in Durban, South Africa, and we can run LinkedIn lead generation for buyers anywhere LinkedIn reaches — across Africa, the UK and Europe, the Middle East, North America and Asia-Pacific. LinkedIn reaches more than 200 countries and territories, so we build targeting and messaging for each market you sell into.

  • Your ad budget is included, with campaigns live from month one
  • Sales Navigator is included
  • Outreach is human-led, with zero automation risk
  • We report qualified leads, not clicks
  • You own every asset, with full transparency
  • A named team of specialists who work across time zones

Yes. We can run separate audiences, sequences and ad campaigns per market, with messaging adapted to local business culture and outreach timed for each market’s working hours. Reporting shows results by market.

Prices are listed in South African rand (ZAR). International clients are quoted and billed in USD, GBP or EUR.

Book your free LinkedIn Lead Consult. If it’s a fit, we’ll recommend a package, run your onboarding workshop and have your profiles and campaigns live within 14 days.

Data, ownership & privacy 4

You do. You own your profiles, pages, ad account and data. We provide the expertise and you keep the assets.

We handle your data and your prospects’ data in line with POPIA in South Africa, and apply GDPR principles when prospecting in the UK and European Union: we only contact professionals about relevant business matters, respect opt-outs immediately and never sell or share data. Confirm GDPR position

No. LinkedIn Leads is an independent business and is not endorsed by or affiliated with LinkedIn Corporation. LinkedIn and Sales Navigator are trademarks of LinkedIn Corporation.

Yes. PowerUp pushes leads to your CRM, and Accelerate adds full integration and routing. We work with Odoo, Zoho, HubSpot and most CRMs via integrations or webhooks.

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Free · 30 minutes · no obligation

Ready to turn LinkedIn into a lead engine?

Book a free 30-minute LinkedIn Lead Consult. We’ll review your profile, sanity-check your ideal customer profile and give you three quick wins — whether or not you work with us.

Smiling professional on a video consult at her laptop
Free LinkedIn Lead Consult · 60 seconds

What do you want LinkedIn to do for your business?

Pick the one that matters most right now.

When would you like to start?

Profiles and campaigns go live within 14 days of starting.

What monthly investment are you considering?

Package prices include your LinkedIn ad budget and Sales Navigator. Excl. VAT.

Tell us about you and your team

So we recommend the right package and connect you with the right person.

Where should we send your recommendation?

Last step. A LinkedIn Leads strategist will come back to you within one business day.

Your free consult

In 30 minutes you'll get:

Packages from R10,000 pm, with your LinkedIn ad budget and Sales Navigator included. Training from R5,000.

Your details go only to the LinkedIn Leads team and are handled in line with POPIA and GDPR. No spam — ever.